If you were in any doubt about which demographic tipped the win for Obama, the online coverage of his big day held a pretty hefty clue.
For anyone who was in front of their PC, surfing the news, it was apparently hard to tear away from the live video coverage, complete with scrolling user comments, of the inauguration day celebrations for the new American president.
For those of us watching on the telly, and I was, as well as online, we had the pomp, the ceremony and the cheering crowds, plus the reporters and pundits.
Online, there was a whole new dimension. Live chat.
CNN.com teamed up with Facebook, offering viewers the chance not only to watch the proceedings, but also to comment live with their friends, else the entire Facebook community, all in one browser window. Apparently, over 600,000 comments were published. On services like Twitter, essentially a slimmed down Facebook with constant chat and links, the chatting was not disimilar, but with users having another browser tab or three open to see the pictures with their preferred news video service.
Web-wide, the millions of comments overall, was telling.
Hey, I didn’t read them all. This review doesn’t go that far. But I read hundreds (and published quite a few.) Of those, I read maybe three that were somehow anti-Obama, and maybe one that felt sorry for Bush.
The other 99%, probama.
There are a few reasons for this. Natural political fatigue of the last administration, and the fact that heavy-dose Republicans were down the pub, may be two good ones. Then, best not to omit, there’s this overwhelming sense of expectation, a couple of US wars being waged, the global economy down the pan, and most wondering what’s in store for 2009 and beyond.
But those important factors still don’t account for the heavy partisan tilt. Especially, they don’t account for the shower of emotion waved online, whether for Obama or against Bush.
In case you missed it, here’s a clutch from the Facebook/CNN feed which is going on, still, as I write, as Barack and Michelle take to the floor, dancing at one of the inaugural balls. Sense this emotion…
Now compare that to this, just as the former president left the White House, for the last time as commander-in-chief…
These people, and millions like them, won Obama the election.
Who?
Hey, it’s the Web 2.0 generation, stupid! (And Obama’s got most of it linked up on that Blackberry…)
What do you think? Let me know. I’d like to hear.
the_guv January 21st, 2009 at 7:32 am
UPDATE: some interesting online stats … according to http://venturebeat.com/2009/01/20/cnn-facebook-win-presidential-inauguration-live-streaming-contest/ -600,000 status updates have been posted so far through the CNN.com Live Facebook feed -There were an average of 4,000 status updates every minute during the broadcast -There were 8,500 status updates the minute Obama began his speech -Obama’s page on Facebook has more than 4 million fans and more than 500,000 wall posts -Millions of people logged into Facebook during the broadcast Ha. Bit dull then! Guv.
jjonson January 23rd, 2009 at 9:53 am
interesting angle, those comments sum it up
marmalade January 27th, 2009 at 3:36 pm
nice piece
the_guv February 2nd, 2009 at 11:01 am
@jjonson & marmalade – tx for that
SnowFallBaby February 4th, 2009 at 9:43 pm
now it’ll get interesting, amazing online response though
the_guv February 5th, 2009 at 8:09 am
@SnowFallBaby – for sure, for sure!